Power Pitch Practice Lab
Executive Career Coaching
Workshop Supplement
This supplemental guide to the Power Pitch workshop will equip you with practical strategies to introduce yourself with confidence and clarity in any context.
When networking or interviewing, remember: your pitch isn't about listing your resume.
It's always about the value you bring.
The Core Four: Principles behind a Powerful Pitch
Lead with Value
Don't make people decode your resume.
Start with your strengths and the impact you create, so listeners immediately understand what you bring to the table.
Adapt to Context
The core of who you are doesn't change, but emphasis does.
A 30-second networking pitch differs from a 90-second interview response, so know when to use which.
Internalise, Don't Memorise
Memorisation makes you sound robotic and breaks presence.
Internalisation keeps you adaptable, conversational, and authentic in the moment.
Use Proof Stories
Generic statements fall flat.
Specific achievements with metrics and results create credibility and make your value tangible and memorable.
A strong pitch moves through these four elements with clarity and energy, keeping your listener engaged from start to finish.
The 3 blockers that dilute a pitch
These are the most common pitfalls that undermine even experienced executives:
Overthinking
When you overanalyze every word, you freeze in delivery. Your brain goes into "recall mode" instead of connection mode, and you lose presence with your listener.
Rambling
Without structure, you burn through your listener's attention. Every extra sentence dilutes your impact. Respect their mental calories—get to the point.
Waiting to Be Asked
If you don't have a prepared structure, you'll default to reciting your CV. Proactive framing puts you in control of the narrative from the start.
The Three Pitch Templates You Need
1
Brand Statement
"I help [WHO] with [WHAT] so they can [RESULT]."
Use case: LinkedIn headline/about section, quick networking opener, answering "what do you do?"
Example: "I help healthcare organizations streamline operations so they can deliver better patient outcomes while reducing costs."
This single sentence captures your value proposition clearly and makes it easy for others to remember and refer you.
2
Who • What • Where
"I'm a [WHO] who does [WHAT] and I'm now focused on [WHERE I'M GOING]."
Use case: Networking conversations where you want to make your direction obvious.
Example: "I'm a marketing executive who builds high-performing teams and scales customer acquisition programs, and I'm now focused on fintech companies in the growth stage."
This template makes the "why we're talking" immediately clear and helps others connect you to opportunities.
3
Results-Based Story → Transfer
"I did [PROJECT] which drove [METRIC/RESULT]. Now I'm looking to bring that to [TARGET PLACE]."
Use case: Interviews, high-signal networking, recruiter screens where proof matters most.
Example: "I led a digital transformation that increased revenue by 40% while cutting operational costs by 25%. Now I'm looking to bring that operational excellence to a SaaS company scaling internationally."
This structure demonstrates tangible value and shows how your past success transfers to their future needs.
Remember: You're not reciting your resume. You're giving someone a reason to lean in and want to know more. Lead with value, back it with proof, point to where you're going.
What Makes a Pitch Sticky: The Quality Checklist
Use this checklist to evaluate and strengthen your pitch before your next networking event or interview.
Record yourself delivering your pitch and evaluate it against this checklist (or send it in the WhatsApp group). Be ruthless.
Building Your SARAS: Your Raw Material Library
Before you can craft a powerful pitch, you need your raw materials. SARAS stands for Strengths, Achievements, Results, Accomplishments, Stories: the proof points that make your value tangible.
Here's how to build your inventory:
Start with Strengths
Ask yourself: "What can people count on me for?" Set a timer for 5 minutes and list everything that comes to mind—professional and personal.
Identify Your Propeller Force
From your list, choose your #1 core strength—the thing that drives your best work and shows up consistently across different roles.
Gather Proof Stories
For each strength, list 2-3 specific examples with metrics. "Increased," "reduced," "launched," "built"—verbs with numbers make impact real.
Connect to Direction
Where are you headed? What roles, companies, or industries are you targeting? Your pitch needs a forward arrow, not just a backward glance.
This inventory becomes your library for LinkedIn, interviews, networking, and conversations. You'll draw from it constantly, adapting based on context.
01
Build or review your SARAS library this week. Spend 30 minutes capturing your raw materials.
02
Draft your first Brand Statement using the template: "I help [WHO] with [WHAT] so they can [RESULT]."
The "Jab • Cross • Hook • Uppercut" Pacing Model
Jab
Fast setup: who you are in one clear sentence
Cross
Clear impact: your proof story with metrics
Hook
Keeps attention: relevance to their world
Uppercut
Closes strong: your direction and what you're looking for
Think sequencing, not speed. A punchy pitch isn't rushed, it's structured for impact. Each element builds momentum toward your close.
Your SARAS library is the difference between sounding generic and sounding like someone who gets results
Your Practice Plan: Next Week's Prep
Understanding pitch templates intellectually is different from delivering them with confidence under pressure. The gap between knowing and doing is bridged through deliberate practice.
01
Prepare Two Versions
Draft one 30-60 second networking pitch and one 60-120 second interview pitch using the templates.
Write them down, but don't memorize word-for-word.
02
Gather Your Proof Stories
Prepare at least 2 proof stories with specific metrics. Practice telling them in under 45 seconds each.
These are your "cross" and "hook" moments.
03
Clarify Your Target Direction
Be ready to articulate the roles and company types you're pursuing. "I'm exploring opportunities" is too vague. "I'm targeting VP of Operations roles in Series B SaaS companies" is clear.
04
Practice in Breakout Rooms
Next week, you'll deliver your pitch to peers in small groups.
You'll get plus/plus-plus feedback (what works + how to elevate), then tighten and repeat.
The Career Transition Shift
Your pitch is your professional handshake. It's how you take control of the narrative and position yourself as the solution someone is looking for.
Reciting Your Resume vs. Leading with Value
Stop making people decode your career. Start with the impact you create and the problems you solve.
Sounding Memorized vs. Being Present
Internalise your pitch so you can adapt it naturally. Memorization kills authenticity and connection.
Waiting to Be Asked vs. Controlling the Narrative
Don't wait for someone to pull your story out of you. A prepared pitch puts you in the driver's seat from the first sentence.
When you learn to pitch with value, proof, and direction, you don't just introduce yourself… You open doors.